THE DROP-OFF

The "Drop" campaign aimed to capture widespread attention and generate excitement among consumers by leading them on a treasure hunt to a secret location. At this hidden spot, they could purchase exclusive, limited-edition merchandise.Each month, a unique code would be revealed, giving customers a single hour to decipher the location and secure their one-of-a-kind items. The combination of the thrill of the chase, the limited-time window, and the scarcity of the products fueled a sense of urgency and anticipation, driving consumer engagement and creating a buzz around the brand