Problem: Snickers is facing a decline in popularity among the under-35 demographic, as the brand no longer resonates with their fast-paced, modern lifestyle. Snickers is seen as outdated and isn’t part of their world.
Ideas: To rejuvenate the brand and make Snickers relevant again, we propose a variety of forward-thinking strategies. These could include partnerships with trending influencers, integrating Snickers into gaming and social media culture, launching limited-edition flavors or packaging tailored to younger tastes, and creating interactive digital campaigns that emphasize Snickers as the go-to snack for energy and satisfaction in their busy, on-the-go lives. By aligning Snickers with the interests and values of this generation, we aim to reintroduce it as a modern, must-have treat.
